I help sales leaders grow their influence and build high-performing teams.
I help sales leaders move their teams from stuck to ready
Through coaching, speaking, and community building, I help leaders grow their influence, elevate performance, and create environments where people thrive.
I help sales leaders grow their influence and build high-performing teams.
Through coaching, speaking, and community building, I help leaders grow their influence, elevate performance, and create environments where people thrive.
Sales leader. Coach. Mentor.
Sales leader. Coach. Mentor.
I have spent over a decade leading commercial teams across East & West Africa; building revenue functions, leading large markets, and developing leaders at every stage of their careers. Those experiences continue to shape the perspective I bring to every coaching engagement.
Today, I work with sales leaders and their teams through one-to-one coaching, team coaching, and speaking engagements. I am also the founder of The Sales Tribe, a growing community of sales professionals committed to learning, connection, and growth.
Across all my work, the mission is the same: helping leaders expand their influence, unlock the potential of their teams, and create environments where people and performance thrive.
I have spent over a decade leading commercial teams across East & West Africa; building revenue functions, leading large markets, and developing leaders at every stage of their careers. Those experiences continue to shape the perspective I bring to every coaching engagement.
Today, I work with sales leaders and their teams through one-to-one coaching, team coaching, and speaking engagements. I am also the founder of The Sales Tribe, a growing community of sales professionals committed to learning, connection, and growth.
Across all my work, the mission is the same: helping leaders expand their influence, unlock the potential of their teams, and create environments where people and performance thrive.
What I will and won't
do for you.
The shift you are looking for is almost always a shift in what you believe is possible. We start there.
I will not promise you a promotion, a quota beat, or a number on a board. Anyone who promises you those things is selling you a feeling.
What I will give you is a clear framework, the right questions, and the preparation to be ready when the opportunity shows up.
What I will and won't
do for you.
The shift you are looking for is almost always a shift in what you believe is possible. We start there.
I will not promise you a promotion, a quota beat, or a number on a board. Anyone who promises you those things is selling you a feeling.
What I will give you is a clear framework, the right questions, and the preparation to be ready when the opportunity shows up.
What I will and won't
do for you.
The shift you are looking for is almost always a shift in what you believe is possible. We start there.
I will not promise you a promotion, a quota beat, or a number on a board. Anyone who promises you those things is selling you a feeling.
What I will give you is a clear framework, the right questions, and the preparation to be ready when the opportunity shows up.
Three ways I work with people.
One-to-one coaching
For sales leaders and senior sellers who want a thinking partner. Ninety days or six months. You leave every session with a framework and the next move.
Team coaching
For revenue teams that need more than a training day. I work with your leaders and sellers together so the shift sticks after I leave.
Speaking & workshops
For conferences, leadership offsites, and sales kick-offs. Stories from the field, not slides full of theory.
Testimonials
From the community
Wanjiku Wairimu, Energy and AI governance Specialist
I have known Mulwa as a dynamic and grounded leader who is really dedicated to serving others. As a mentor and coach, he takes time to listen and guide with intent. Whether you are a young professional navigating uncertainty or a leader looking to unlock the next level, I have no doubt you will benefit from his ability to ask the right questions and guide you towards your own clarity. Mulwa creates a space where transformation happens, , beyond his great insights, he will challenge you to think bigger, act with purpose and lead with confidence.
Faith Njahĩra Wangarĩ, Global disability justice and inclusive education practitioner
Mulwa has been an incredible guide in shifting my mindset as a consultant offering services to a diverse client base. He constantly expands my approach to optimising my services from a wholistic standpoint. His ability to hold me accountable, brainstorm together and engage in vulnerable conversations around the workspace make him a coach I would highly recommend.
Loise Ndirangu, Key accounts Manager
I met David Mulwa in 2018 when I joined Bamburi Cement straight from school. From day one, he took me under his wing—not just as a coach, but as a mentor who genuinely believed in my potential. David's guidance, patience, and real-world insights shaped me into the sales professional I am today. What sets him apart is his unwavering commitment to others’ growth. He always offers a listening ear and willingly shares his vast experience to empower those around him. Sales Tribe is a living testimony to his passion for lighting other people's candles in the industry. David is not only a brilliant sales strategist but also deeply ambitious and goal-oriented. His leadership and mentorship have left an indelible mark on my career, and I’m proud to be part of the legacy he continues to build.
Wanjiku Wairimu, Energy and AI governance Specialist
I have known Mulwa as a dynamic and grounded leader who is really dedicated to serving others. As a mentor and coach, he takes time to listen and guide with intent. Whether you are a young professional navigating uncertainty or a leader looking to unlock the next level, I have no doubt you will benefit from his ability to ask the right questions and guide you towards your own clarity. Mulwa creates a space where transformation happens, , beyond his great insights, he will challenge you to think bigger, act with purpose and lead with confidence.
Faith Njahĩra Wangarĩ, Global disability justice and inclusive education practitioner
Mulwa has been an incredible guide in shifting my mindset as a consultant offering services to a diverse client base. He constantly expands my approach to optimising my services from a wholistic standpoint. His ability to hold me accountable, brainstorm together and engage in vulnerable conversations around the workspace make him a coach I would highly recommend.
Loise Ndirangu, Key accounts Manager
I met David Mulwa in 2018 when I joined Bamburi Cement straight from school. From day one, he took me under his wing—not just as a coach, but as a mentor who genuinely believed in my potential. David's guidance, patience, and real-world insights shaped me into the sales professional I am today. What sets him apart is his unwavering commitment to others’ growth. He always offers a listening ear and willingly shares his vast experience to empower those around him. Sales Tribe is a living testimony to his passion for lighting other people's candles in the industry. David is not only a brilliant sales strategist but also deeply ambitious and goal-oriented. His leadership and mentorship have left an indelible mark on my career, and I’m proud to be part of the legacy he continues to build.
Wanjiku Wairimu,Energy and AI governance Specialist
I have known Mulwa as a dynamic and grounded leader who is really dedicated to serving others. As a mentor and coach, he takes time to listen and guide with intent. Whether you are a young professional navigating uncertainty or a leader looking to unlock the next level, I have no doubt you will benefit from his ability to ask the right questions and guide you towards your own clarity. Mulwa creates a space where transformation happens, , beyond his great insights, he will challenge you to think bigger, act with purpose and lead with confidence.
Faith Njahĩra Wangarĩ, Global disability justice and inclusive education practitioner
Mulwa has been an incredible guide in shifting my mindset as a consultant offering services to a diverse client base. He constantly expands my approach to optimising my services from a wholistic standpoint. His ability to hold me accountable, brainstorm together and engage in vulnerable conversations around the workspace make him a coach I would highly recommend.
Loise Ndirangu, Key accounts Manager
I met David Mulwa in 2018 when I joined Bamburi Cement straight from school. From day one, he took me under his wing—not just as a coach, but as a mentor who genuinely believed in my potential. David's guidance, patience, and real-world insights shaped me into the sales professional I am today. What sets him apart is his unwavering commitment to others’ growth. He always offers a listening ear and willingly shares his vast experience to empower those around him. Sales Tribe is a living testimony to his passion for lighting other people's candles in the industry. David is not only a brilliant sales strategist but also deeply ambitious and goal-oriented. His leadership and mentorship have left an indelible mark on my career, and I’m proud to be part of the legacy he continues to build.
The Sales Tribe
A room of sales professionals who want to get sharper, swap notes, and stop doing the work alone.
