Drive Unprecedented Sales Growth with a Proven Leader.

In today’s competitive market, a high-performing sales engine is not just an advantage—it’s a necessity. I’m David Mulwa, and for over a decade, I’ve been at the forefront of building and leading sales operations that don’t just meet expectations but shatter them. From catapulting sales revenue from £140,000 to £1.3 million in just four years at Ishida East Africa to driving a Ksh 120M monthly revenue increase at Bamburi Cement Ltd, my career has been defined by delivering game-changing, revenue-focused results.

Now, as your Sales Coach, I bring this wealth of hands-on experience directly to you and your team. I understand the complexities of modern sales—from strategic planning and market penetration to team leadership and customer relationship management. My coaching is designed to equip you with the cutting-edge strategies, refined processes, and empowered mindset needed to achieve sustainable sales excellence and dominate your market.

Your Journey to Sales Excellence Starts Here.

Every business and every sales team is unique. That's why I offer bespoke coaching solutions tailored to your specific objectives, challenges, and market dynamics. We can work together through:

Get Started ➜

One-on-One Executive Sales Coaching

Intensive, personalized coaching for sales leaders and business owners.

Sales Team Coaching & Workshops

Group sessions focused on upskilling your entire sales force, improving team cohesion, and implementing new strategies.

Strategic Sales Intensives

Focused deep-dive sessions to tackle specific challenges or develop comprehensive sales plans.

Customized Program Development

Creation of sales playbooks, training materials, and process documentation.

Individual Coaching

A deeply personalized and confidential partnership for the ambitious sales professional or leader ready to accelerate their growth. This is your dedicated space to dismantle roadblocks, refine your personal strategy, and build the skills that define the top 1%.

  • Bespoke Strategy Development: We co-create your unique blueprint for success, focusing on your specific industry, clients, and career goals.
  • Master High-Stakes Negotiation: Gain the confidence and tactical skills to navigate complex deals and consistently win better terms.
  • Elevate Your Personal Brand: Learn to position yourself as a trusted advisor, transforming how clients see you and creating magnetic opportunities.

Group Coaching

An energetic, collaborative program designed to forge a high-performance sales culture across your entire team. We install a unified system and mindset, leveraging peer accountability and collective wisdom to elevate everyone's game at once.

  • Build a Cohesive Sales Engine: Align your entire team on a proven, repeatable process, creating a shared language for success.
  • Scale Best Practices: Move what your top performers do instinctively into a system everyone can execute, raising the baseline for the entire team.
  • Foster Peer Accountability: Create a culture where team members challenge, support, and learn from one another, driving collective momentum.